Business Aspect of Social Networking Essay Example | Topics and Well Written Essays - 1500 words

Business Aspect of Social Networking - Essay Example However, the higher levels of enthusiasm shown by people in the interesting features and entertainment potential of such sites bring about negative trends in the new generation in some areas of their expectations. This essay looks deep into the influential changes of social networking trends and their merits and demerits in the individual lives and education of the new generation and those affecting the modern world. Advantages of social networking sites In the technology-driven social life today, anything that promises guaranteed effort to time-saving aspects takes a step higher than any other benefit science can bring to man. Social networking sites such as facebook, twitter, likedin and Google+ offer extensive scope for sharing ideas by connecting people from wherever there is internet. Especially, facebook has a vast scope of promoting business through its banners and paid pages for advertisements apart from the usual walls. The scope of facebook today is unlimited for the busine ss enterprises, especially for its amazing popularity. According to Westwood (2011, p. 95), facebook, which was started primarily as a student based networking now has grown a social networking site with growing opportunities for companies for setting up their own dedicated site as facebook groups or for creating applications or company advertisements. Similarly, other sites such as twitter, Myspace and Likedin etc contribute their own share in the field of benefits to the business society. The most noticeable element of these sites is their immediate access to an open public and the easiest solution to the quest for a review of new proposals of companies and organisers of events. In most contexts, the success ratio can be predicted from the digitalised review of the advertisers’ views by the readers on facebook and thereby necessary changes can be made in the actual presentation. In the field of education, social networking and internet access at home and school has proved s ubstantially good for the students’ career excellence. Effective use of such websites allocate for combined study times and online updating of current status of learning among classmates. Some of the groups formed by students themselves can act as a group learning virtual classroom and work accordingly for better results. More interestingly, the BBC reports (Coughlan, 2009) reveal that the approval of facebook use in the campus reduced drop-out numbers and students are becoming more enthusiastic to learning by sharing information among co-students and teachers regarding their curriculum based assignments. Even for the people, the entry of social networking sites as the greatest means to plan their daily activities and getting connected among similar interest groups for obtaining information on politics, travel, health and entertainment apart from their purchase needs. Challenges of social networking sites Social networking sites are worthy of connecting people and their ideas beyond imaginable limits. However, they pose serious threats to personal as well as organisational objectives if they are not